Account-Based

Marketing (ABM)

From Lead Centric to account centric Marketing. We can build your Account-Based Marketing program from the ground up, or develop specific content, creative assets, and campaigns to help fuel an existing ABM initiative.

WHY ABM?

B2B Buyers are never a single person. The bigger the deal, the more people and departments are involved. Based on research, 12 to 14 individuals participate in larger technology purchases. Each of these people has different motivations and pain points. Each is rewarded differently, and each evaluates your products or services from a different perspective.

Engaging and influencing key personas within the relevant departments in an account increases the chances to win the account

BENEFITS OF ABM

  • EFFICIENCY

ABM Focuses on time and resources on accounts most likely to drive revenue

  • BIG WINS

ABM sizes are bigger

  • CLOSE RATES

ABM increases the close rates of your toughest deals

  • ACCELERATION

ABM Deals proceed faster

  • ALIGNMENT

Tightly integrates your sales and marketing teams

HOW DOES ABM LOOK LIKE?


CASE STUDIES

We have helped some of the biggest names across Asia Pacific generate MQLs with topnotch quality. Here are some of our most critical campaigns to showcase our flexibility, process, and results.

 

Trend Micro Case Study

 

Hyland Media Case Study

 

Neo@Ogilvy Case Study