Sales Representative

Sales Representative

JOB DESCRIPTION

We are looking for a Sales Representative!

Sales Representative develop and execute strategies to increase company sales and profits. They identify profitable business opportunities, secure sound business deals, and lead business development associates.

Duties and Responsibilities:
  • Sell and Promote Thinklogic Services for potential new clients and arrange sales calls
  • Consult and report to the managing director who may from time to time modify special duties
  • Generate and hit the sales target by the company
  • Prospect for potential new clients and turn into increased business
  • Cold call as appropriate within your market or geographic area to a ensure robust pipeline of opportunities
  • Send cold emails, follow email and respond to email inquiries to potential clients
  • Meet potential clients by growing, maintaining and leveraging your network
  • Identify potential clients and decision maker within the client organization
  • Research and build relationships with new clients.
  • Plan approaches and pitches
  • Work with the team to develop proposal and that speaks to clients’ needs, concerns and objectives.
  • Handle objections by clarifying, emphasizing agreement, and working through differences to a positive conclusion.
  • Use a variety of styles to persuade or negotiate appropriately
  • Identify opportunities for the campaign, services, and distribution channels that will lead to an increase in sales
  • Using knowledge of the market and competitors, identify, and develop the company’s unique selling propositions and differentiators
  • Update sales CRM daily
  • Forecast sales targets and ensure that they are met by the team
  • Track and record activity on the account and help to close deals and meet these targets
  • Research and develop a thorough understanding of the company’s people and capabilities
  • Understand the company’s goal and purpose so that it will continue to enhance the company’s performance.
Interested?

Email us a copy of your most recent resume and cover letter to recruitment@ops.thinklogicmarketing.com with the subject “SALES REPRESENTATIVE – APPLICATION“. We will reach out to you through phone as soon as we are able to.

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Client Services Executive

Client Services Executive

JOB DESCRIPTION

We are looking for a Client Services Executive!

Client Services Executive act as a liaison between external clients and internal departments for their organization. They interact with clients through email, telephone, and virtual meetings, as well as interact with other employees to resolve client concerns. The Client Servicing Executive’s responsibilities include collaborating with the relevant departments to better address client needs, providing regular updates to higher management, and demand lead generation updates. You should also be able to identify new business opportunities through client referrals.

Duties and Responsibilities:
  • Work directly with clients to effectively manage their needs and preferences
  • Communicate via telephone and email to address client issues
  • Obtain and process all client information and transactions
  • Answer client questions or concerns in a timely, informative, and professional manner
  • Calmly handle client complaints and work to find solutions
  • Seek assistance and report major problems to upper management
  • Maintain client portfolios
  • Compile and update necessary documents, contracts, etc.
  • Ensure compliance with necessary specifications and regulations
  • Prospect for new clients and coordinate initial meetings
  • Develop and foster growth within existing clientele
  • Frequently check-in with clients to confirm their satisfaction of services provided
  • Work with and report progress to Operations Manager, Client Services Manager and Chief Operations Officer
  • Assist with and contribute to marketing and advertising initiatives
  • Exhibit expert knowledge regarding the products and services offered
  • Work according to set standards and operating procedures
Interested?

Email us a copy of your most recent resume and cover letter to recruitment@ops.thinklogicmarketing.com with the subject “CLIENT SERVICES EXECUTIVE – APPLICATION“. We will reach out to you through phone as soon as we are able to.

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Marketing Automation Specialist

Marketing Automation Specialist

JOB DESCRIPTION

We are looking for a Marketing Automation Specialist!

Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. Specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.

Marketing automation specialists must meet certain goals and production-levels that are set by the company’s management, and other responsibilities include developing marketing strategies and promotional campaigns to increase the company’s customer base and overall revenue.

Those in this position should have an understanding of search engine optimization (SEO) and other traffic-generation techniques, are self-motivated and are able to work independently with little direction or oversight. Specialists should also have outstanding organizational skills and strong written and verbal communication skills, and it is essential that they can create, format, and deliver reports to management on a regular basis.

Responsibilities:
  • Produce well-researched content for publication online.
  • Organize writing schedules to complete drafts of content or finished projects within deadlines.
  • Utilize industry best practices and familiarity with the organization’s goals to inspire ideas and content.
  • Communicate and cooperate with a writing team, including Editor-in-Chief, web publishers.
  • Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, and blogs.
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
Requirements:
  • Develop, execute, and automate relationships and loyalty campaigns for email and other digital channels.
  • Coordinate the development of email and other digital channels
  • Test & optimize digital marketing channels
  • Create reports and analyze data information to make necessary changes
  • Coordinate messaging across email, web, SEO/ SEM, social media and display advertising to strengthen customer loyalty.
  • Coordinate administration of marketing components of the company’s customer relationship management tools, including the development of standardized procedures, quality control and management reports.
  • Measure and report performance of relationship-building campaigns and assess against goals (ROI and KPIs).
  • Collaborate with marketing teams to create user experiences focused on building loyalty and relationships with customers over time.
  • Evaluate end-to-end experiences for customers experience across multiple channels and touchpoints to ensure the success of marketing initiatives.
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of campaign execution, as required.
  • Coordinate with clients/third-party vendors.
Interested?

Email us a copy of your most recent resume and cover letter to recruitment@ops.thinklogicmarketing.com with the subject “Marketing Automation Specialist“. We will reach out to you through phone as soon as we are able to. drporn.info aussie porn

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Marketing-Type Copywriter

Marketing-Type Copywriter

JOB DESCRIPTION

We are looking for a Marketing-Type Copywriter!

Responsibilities:
  • Produce well-researched content for publication online.
  • Organize writing schedules to complete drafts of content or finished projects within deadlines.
  • Utilize industry best practices and familiarity with the organization’s goals to inspire ideas and content.
  • Communicate and cooperate with a writing team, including Editor-in-Chief, web publishers.
  • Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, and blogs.
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
Requirements:
  • Proven record of excellent writing demonstrated in a professional portfolio.
  • Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
  • Ability to work independently with little or no daily supervision.
  • Strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
  • Ability to work on multiple projects with different objectives simultaneously.
  • Strict adherence to the style guides of each company and their policies for publication.
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary.
  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
  • Familiarity with each client’s requirements and the company’s brand image, products, and services.
Skills and Personal Qualities:
  • Highly creative and imaginative, and curious about clients’ products or services.
  • Skilled in writing clear, concise and grammatically correct copy.
  • Understand the different language styles that appeal to various target markets.
  • Have excellent interpersonal and communication skills.
  • Able to work under pressure and manage workloads effectively.
  • Highly self-motivated and well organized.
  • Able to see other people’s points of view and take on board feedback.
  • Have an eye for detail.
Interested?

Email us a copy of your most recent resume and cover letter to recruitment@ops.thinklogicmarketing.com with the subject “Marketing-Type Copywriter“. We will reach out to you through phone as soon as we are able to.

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Graphic Designer

Graphic Designer

JOB DESCRIPTION

We are looking for a Graphic Designer!

Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

Responsibilities:
  • Determine the scope of a project in terms of graphic requirements
  • Give design advice in order to reach a particular audience.
  • Determine the message the design should portray.
  • Create images that identify a product or convey a message.
  • Develop graphics for product illustrations, logos, and websites.
  • Select colors, images, text style, and layout.
  • Present the design to the team and/or the client.
  • Incorporate changes recommended by the clients into the final design.
  • Review designs for errors before printing or publishing them.
  • Work alongside with the Front-end Web Developer to ensure web creation and assets are consistent.
Requirements:
  • Degree in either Computer Science, Arts, Information Technology or related fields.
  • Strong graphic design skills.
  • Layout and analytical skills.
  • Creativity.
  • Flexibility to design requests.
  • Attention to detail.
  • Deadline-oriented.
  • Desktop publishing tools and graphic design software (Adobe Photoshop, Adobe Fireworks, CorelDraw, and Adobe Illustrator).
  • Time-management skills.
  • Adequate verbal communication skills.
  • Handles rejection.
Interested?

Email us a copy of your most recent resume and cover letter to recruitment@ops.thinklogicmarketing.com with the subject “Graphic Designer“. We will reach out to you through phone as soon as we are able to.

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Front End Web Developer

Front End Web Developer

JOB DESCRIPTION

We are looking for a Front End Web Developer!

Front End Web Developers are responsible for ensuring the alignment of web design and user experience requirements, optimizing web pages for maximum efficiency and maintaining brand consistency across all web pages, among other duties.

Responsibilities:
  • Determining the structure and design of web pages.
  • Ensuring user experience determines design choices.
  • Developing features to enhance the user experience.
  • Striking a balance between functional and aesthetic design.
  • Ensuring web design is optimized for mobile devices.
  • Building reusable code for future use.
  • Optimizing web pages for maximum speed and scalability.
  • Utilizing a variety of markup languages to write web pages.
  • Maintaining brand consistency throughout design.
Requirements:
  • Degree in Computer Science or related fields.
  • Understanding of key design principles.
  • Proficiency with HTML, CSS, JavaScript.
  • Understanding of server-side CSS.
  • Experience with graphic design applications such as Adobe Illustrator.
  • Experience with responsive and adaptive design.
  • Understanding of SEO principles.
  • Good problem-solving skills.
  • Flexibility to work related requests.
  • Adequate verbal communication skills.
  • Good interpersonal skills.
Interested?

Email us a copy of your most recent resume and cover letter to recruitment@ops.thinklogicmarketing.com with the subject “Front End Web Developer“. We will reach out to you through phone as soon as we are able to.

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SEO Specialist

SEO Specialist

JOB DESCRIPTION

We are looking for an SEO Specialist!

The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

Your duties, skills and qualifications will include:
  • Conducted searches such as evaluating competitor websites to incorporate best practice and create a marketing strategy to ensure optimal results.
  • Improved organic search results by increasing the search engine results page.
  • Developed title tag, description of meta tags and highlighted and added relevant links to the site.
  • Developed on-site body content, meta description, and page titles in Support of SEO strategies.
  • Stayed- up-to-date evolving SEO trends, practices, and guidelines.
  • Monitor daily, weekly, and monthly tracking reports for traffic and keyword performance.
  • Optimize keyword use and effectiveness.
  • Utilize a keyword research tool to track progress and performance.
  • Prepare comprehensive strategy updates, reports, and forecasts.
Interested?

Email us a copy of your most recent resume and cover letter to recruitment@ops.thinklogicmarketing.com with the subject “SEO Specialist“. We will reach out to you through phone as soon as we are able to.

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DATA and REPORTS ANALYST

DATA and REPORTS ANALYST

JOB DESCRIPTION

We are looking for a DATA and REPORTS ANALYST!

The successful candidate will turn data into information, information into insight and insight into business decisions. Moreover, provide a link between raw enterprise data and management, so data extraction, analysis and transformation are key job responsibilities.

Your duties, skills and qualifications will include:
  • Excel proficient
  • BS in Mathematics, Computer Science, Information Management or Statistics, Information Technology or any related courses
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Good in Statistical and critical thinking skills
  • Must demonstrate a good working attitude
  • Ability to multitask
  • Willing to work in a flexible schedule
  • Following legal age requirement as per Philippine Labor Law
Interested?

Email us a copy of your most recent resume and cover letter to recruitment@ops.thinklogicmarketing.com with the subject “DATA and REPORTS ANALYST“. We will reach out to you through phone as soon as we are able to.

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How to Keep a Helpful Mindset in Content Marketing

What are the two biggest pieces of advice we keep telling our clients?

Overthink Lead Generation

is to first, not overthink lead generation,

 

 

 

second, to focus on being genuinely helpful to their audience through content.

 

 

 

It’s the mindset that sets the tone and voice of your brand, allowing you to craft messaging that nuanced, natural, and personal.

Crafting content this way captures your audience’s emotions, and what better way to be remembered than to make long-lasting impressions of how you made them feel.

We’ve compiled a few tips to help you maintain your focus on helping your audience. When writing content, use these as a guide to keep your creation process pointed steady on crafting something that will lead to your audience’s success.

Empathize with your audience

Understanding your audience lies at the core of buyer persona creation.

Understanding your audience may mean knowing their responsibilities and challenges, their associates and the bosses they respond to, and their lines of business and the industries they work with and serve.

That’s all well and good, right?
After all, that’s everything anyone in charge of generating BANT-like leads are after.

BANT

Seem to be the only bases for segmentation these days.

They’re “industry standards” after all, so they must be what they are now for a good reason.

That may be true.

But not so if you want to really get to know them.

To truly understand your audience, marketers must also be able to ascertain what drives their audience.

Content Marketing

These questions can be answered by looking at your current client base and having a personal conversation with them.

It doesn’t even have to be a formal interview; just talk to them as you would with a friend you are trying to get to know more.

Keep it casual, but don’t forget to get the information you’re after (and to inform your client of your intentions!).

The following are interesting questions to ask:

Content Marketing

As always, compile your audience’s answers to these questions, and segment them according to similar behaviors and characteristics.

If you need a framework for organizing your personas and need a list of data to ask, consider downloading our guide. It contains tips and tricks to gathering, compiling, analyzing, and presenting your finished personas to your sales and marketing teams.Creating buyer persona

Don’t ask for anything in return

When creating content, focus on nothing but the content you are creating, and how it will help your audience once they get to read them.
 
Let this be your guide from the moment you:

Content Marketing

Often we come across websites that, on load, immediately flash newsletter subscription capture forms (I just got here!).

Once we close that window, we see titles riddled with long tail keywords only Google could possibly love.
Then the actual content – headers are only semantically relevant among each other, with no real grammatical coherence between paragraphs whatsoever.
 
Please avoid doing this.

Content Marketing

The first rule of content marketing is to write content for your audience, not search engines.

With that being said,

The best mindset to have during content creation is to write helpful content without expecting anything in return.

Don’t consider content as a means to a lead generating end.

If you are to be truly helpful to your audience; let your content be the end – and the beginning of your audience’s success.

Content Marketing

Forget for a while your lead targets, Google, search engine rankings and keywords. Focus on content.

…until you’re done writing

Only once you are done writing are you to consider SEO best practices. The usual considerations apply:

  • Keywords in the title
  • Keywords in headings
  • Appropriate use of H1 and H2 tags
  • Keywords in the paragraphs
  • Relevant meta description
  • Content promotion

The reason you are supposed to only do this last is because you don’t want to influence your writing and turn your piece into something only robots would love.

There is art, personality, and emotion in writing, without which your content would be easily forgotten by your audience.

As a popular quote says it,

people don’t remember what you did, but rather what you made them feel.

Don’t water your content’s artfulness down thinking about what search engines would do with what you wrote.

When conflicted between an

Content Marketing

which one should you go with?

The short answer is that there is no answer.

The long answer is for you to use your best judgement and decide on what matters most to you on every specific situation.

If your title is an extremely obscure reference that only a small minority would understand and appreciate, maybe it’s best to go back to the drawing board to re-conceptualize.

If it sounds lifeless because it’s seven-word-long long tail keyword, maybe you should try making it more lively at the expense of “SEO”.

Maintain a healthy balance, and Google and your human audience should treat you just fine.

When asking for information, give something of equivalent value back

Now we get to the lead generation bits: CTAs, landing pages, forms, and gated content offers.
Every once in a while you will need (or more preferably want) to create premium gated content to generate leads.

As always, maintain a mindset of being genuinely helpful, not expectant of the form fill-ups it will return.

This mantra is even more important in creating more detailed, feature-rich, well researched, and generally more polished premium content.

Save thinking about the CTAs and landing pages for later.

Common formats of gated content include:

Content Marketing

These pieces of premium content are usually only accessible after a prospect fills in his or her information in your form.

How much information you ask for should directly mirror that of your content’s value.

To quantify value, think of

Below is an illustration of common content types, and how many form fields many websites ask for before a download:

Of course, it helps to be prepared as soon as possible for when form fill-ups do arrive.

Get a few email templates ready, and customize/personalize them according to what they downloaded, where they are in their specific buyer journey, or any other information you could derive with the details they could possibly provide.

If things get out of hand and become too many to handle, it may be time to give marketing automation tools a shot.

HubSpot is a good service to get everything neatly integrated in one place.

Hubspot Dynamic CRM Integration

If you’re not quite ready yet, check out a list of free marketing tools we still use to automate repetitive tasks and allow you to concentrate on the things that matter.

Hubspot Marketing Hub

Why branding and being genuinely helpful…helps

The most helpful websites are often the most memorable.

Helpful not in the sense of bombarding you with all the relevant information you could possibly need a la encyclopedia; rather, helpful in a sense that it attracts you with compelling copy.

They keep you entertained with human, highly-personal content composition, and they pull the right set of emotional strings during its presentation to keep you reeled in and entertained.

Just look at how WikiHow does it:

WikiHow

Above is a ridiculous how-to on listening and discovering music (that actually has substance).

Are they the most complete in terms of information in a given topic?

No.

Are WikiHow articles and their respective writers authoritative figures on the topics people are searching for?

Some may be, but we’re bound to verify and recheck other sources as you would with other material, anyway.

Are their pieces of content hilarious and memorable?

Hell yes!

There actually are better examples – WikiHow isn’t even an inbound lead generating website (what it is, is a topic for another day).

But take a look at some of their articles in their website.

WikiHow

Though many times hilarious and a subject of internet ridicule, WikiHow is actually a good model when it comes to solidifying brand image, identity, and style, centered around content intended to solely to help its audience.

Just don’t try to emulate. Or worse yet, overthink.

Think of what your offerings are, how they fit in the context of your prospects’ business, and how you can genuinely help your audience, and the voice and tone will follow.

It’ll come to you magically as you approach your prospects in the most natural manner possible.

Demystifying Inbound Lead Generation

Inbound marketing and inbound lead generation aren’t exactly new concepts, yet they still make their rounds on headlines every now and then. Many of these headlines say it’s the only way to do marketing in 2018, shunning the more “traditional” and “invasive” outbound marketing methods.

Some speak in the context of numbers, pitting inbound against outbound with efficacy and customer preferences as the primary metrics for comparison. Perhaps more recently, there are talks of the GDPR hurting inbound marketing as more and more people are taking back control of their privacy.

But what is inbound lead generation, really?

Non-overthought answer

Without overthinking things, inbound lead generation is simply any marketing activity that increases company visibility organically, and earning and building the trust of the visitors that found them. What sets it apart from advertising is that there is a concept of conversions: a process where you capture your visitors’ information so that you may contact them again in the future for nurturing.

In other words, inbound lead generation reverses the roles of marketers and prospects. Instead of focusing on finding the right prospects, marketers spend time increasing brand visibility on search engines by creating and promoting helpful and educational content. It’s the “they found us” instead of “we found them” approach, which empowers prospects as they have full control over who initiates the communication.

Outbound and Traditional: Marketers reach out to prospects, often seen as intrusive

Inbound: Marketers increase organic search visibility through content and social media promotions. Focus on opening up possible points for conversion and communication. Gives control back to prospects.

That’s all inbound is, really.

We’ve said it a hundred times and we’re going to say it again: do not overthink inbound lead generation, especially if you’re just starting out.

In the context of “being found,” concentrate on being genuinely helpful to your audience and the rest will follow naturally. Don’t attach numbers and metrics on your content just yet! Work on being helpful first, which will shape your company voice and tone after a few pieces of published content. If you don’t have your own style and you attach numbers this early, your content is going to sound robotic and feel like it was written for search engines.

Focus on writing content that your audience will want to share, not what Google thinks should be on top of the results page.

A look inside the lead generation engine

Not overthinking things – at least just from the onset of your marketing efforts – will indirectly develop your company voice and tone as you assist your prospects with their challenges. Once past this stage, it pays to learn how modern inbound lead generation works so you may know where and how to make tweaks to your lead funnel.

To understand lead generation, it is important to first understand your “leads” or your prospects. The following is a representation of the stages of the modern buyers’ journey, and further down this post is the corresponding inbound methodology that guides them towards a sale.

acd

A quick breakdown of the stages of the buyers’ journey:

  • Awareness: The prospect realizes he has a problem, and he starts to look up what is causing it
  • Consideration: The prospect looks up a resolution to his problem
  • Decision: The prospect chooses a provider who will resolve his problem

The lines between the stages can often be very thin, so we’ll have a look at an example buyer journey. An IT Manager, in this case:

Awareness Stage Topics:

  • “Deployment Best Practices in 2018”
  • “How to Lower IT Operational Costs”
  • “Guides to Flexible and Secure Workstation Configurations”

Consideration Stage Topics:

  • “Cloud Deployment Pros and Cons”
  • “Hybrid Cloud – On-Premise Approach”
  • “Advantages and Disadvantages of Different Workstation OS’s”

Decision Stage Topics:

  • “Cloud Platform Provider Reviews / Best Cloud Services in 2018 / Cloud Services Comparison”
  • “Systems Integration Companies”
  • “Secure Enterprise Workstation Operating Systems”

When situations get tricky, get to know the intent of the prospect’s search queries. Intents separate the keywords from the actual interest. Ascertaining this interest can be difficult if you don’t know your prospects well. The solution to this is simple: buyer personas!

Buyer personas help you associate characteristics, responsibilities, and behaviors across your current customer base. From this knowledge, you can segment your audience based on common traits and target them with highly-personalized messaging and content.

Buyer persona creation is serious stuff. It requires careful research and thoughtful analysis of your audience’s responses. For this, we have prepared a helpful guide to creating your personas: from asking the right questions, collecting and organizing your data, and presenting them to your sales and marketing teams.

Creating buyer persona

Meeting your prospects halfway

Developed with the modern buyers’ journey in mind is the inbound methodology for lead generation. This methodology is a framework that guides marketers with the best approach towards their prospects in their respective buying stages. Here is the methodology side-by-side with the buyers’ journey.

four stages of inbound

Note that we didn’t use the word “nurture” here. Although that’s what we’re essentially supposed to do with leads on our funnel, we believe that the right focus word should be approach. “Approaching” them with the right messaging at their specific stage sounds more concrete than “nurturing” them, does it not? Plus, it definitely sounds more human.

Just as the graphics suggest, the four stages of the methodology guide prospects through their journey. You attract them so that they will be aware of your brand. You convert them into leads through capture forms so they may consider your solution after a few exchanges of communication.

When they know you well enough, trust your brand, and are in the decision stage, your sales team can close deals with them. Lastly, you can increase customer retention by delighting them with further offers and excellent customer service, turning them into your brand evangelists.

ThinkLogic’s inbound methodology looks like this, with the appropriate content and approach laid out within each stage:

Content Approach

Emphasis on the word approach. The methods listed above are our “common case”. There are exceptions, of course, but the strategy that we always employ is based on our customers’ buyer personas. (Where do my prospects “hang out”? What are their interests, goals, challenges, responsibilities and preferred methods of contact?)

What about outbound?

Since the advent of the Web 2.0 and inbound marketing, many marketers are shunning outbound marketing since it has been widely regarded as “interrupting”, “annoying”, or “abusive”.

There certainly is merit to those claims (read: spam). But to turn away from an effective marketing channel for a legitimate use case would be absurd.

Let’s face it: not every prospect is online. There are industries where its C-levels simply cannot be reached through digital content, still heavily reliant on traditional methods to get informed of recent news and developments.

This post isn’t intended to shine the light on inbound’s flaws, nor is it a listing of outbound’s redeeming features and inherent qualities. The point is that not everyone can be reached the same way. Inbound will beam you through to most of your audiences, while outbound will dial you in to the rest.

Which brings us back to our favorite topic of discussion: Buyer personas!

Exactly how and where you convert visitors into leads and leads into sales rests entirely on your understanding of your audience.

Take the time to build personas. 

  • Personify them, and communicate with them as if they were real. 
  • How would they react to the means through which you reached out to them?
  • And with that messaging, voice and tone? Map these (channel and messaging) to the inbound methodology.

Take into consideration their sales cycles on top of their issues, pain points, and challenges.

Marketing isn’t about taking sides, cheering for and booing against the camps and waiting to see who wins. Marketing is simply what works – what works for delighting you, your clients, your potential customers, or your clients’ potential customers with your messaging.

Perspective shift

Once I overheard “the less you focus on making money for your business, the more you will actually make”. As a marketer, I thought to myself that the same thing holds true for lead generation.

Modern marketers should shift their mindset from “generating leads” to being genuinely helpful to clients with their content.

Empower them with being the ones to initiate conversations – but make sure to open your doors and paths wherever and whenever they choose to reach out to you.

The less you put focus on “generating leads”, the more helpful you are going to be with your content. The more helpful you are with your content, the more likely you are to be remembered as a “thought leader”. The more you are remembered, the greater your chances for conversions and, ultimately, sales.

Always remember not to overthink it when creating content.