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BANT Leads Defined – Do you really need BANT?

ThinkLogic has been in the lead generation industry for more than 10 years and we have spent a lot of time on the phone with Marketing Managers and salespeople discussing marketing strategies that correlate with sales objectives. One of the questions...
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Details Salespeople Want to Know About Your Leads

Sales and marketing alignment – or smarketing – isn’t entirely a new concept. In the dawn of the inbound marketing, however, it’s importance in businesses worldwide have grown to be more pronounced due to the ever-increasing scale in ...
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Choosing Between Lead Generation Companies

Choosing Between Lead Generation Companies

Choosing a lead generation company can often be a monumental task, what with all the providers available and the bewildering array of specializations for an equally wide range of every industry’s requirements.The goal of this post is not to lis...
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Getting the most Bang for Buck in B2B Lead Generation

We marketers know very well the implications pricing can have on consumer behavior. The trend is common knowledge: products priced at a premium instill a sense of buying confidence – a reassurance that goods and services are built off of high quali...
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How to Improve Your Phone Conversations

Based on a case study done at ThinkLogic Marketing, calling is still one of the most effective forms of lead generation so it’s not going anywhere, at least not yet. So sit back, take a deep breath and get ready to make better phone calls for bette...
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