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Details Salespeople Want to Know About Your Leads

Sales and marketing alignment – or smarketing – isn’t entirely a new concept. In the dawn of the inbound marketing, however, it’s importance in businesses worldwide have grown to be more pronounced due to the ever-increasing scale in ...
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Choosing Between Lead Generation Companies

Choosing Between Lead Generation Companies

Choosing a lead generation company can often be a monumental task, what with all the providers available and the bewildering array of specializations for an equally wide range of every industry’s requirements.The goal of this post is not to lis...
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Getting the most Bang for Buck in B2B Lead

Getting the most Bang for Buck in B2B Lead Generation

We marketers know very well the implications pricing can have on consumer behavior. The trend is common knowledge: Products priced at a premium instill a sense of buying confidence Reassurance that goods and services are built off of high quality sta...
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Phone Conversations

How to Improve Your Phone Conversations

Based on a case study done at ThinkLogic Marketing, calling is still one of the most effective forms of lead generation so it’s not going anywhere, at least not yet. So sit back, take a deep breath and get ready to make better phone calls for bette...
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Building client relationships

The B2B Marketing and Lead Generation space is a crowded one. Companies often find themselves vying for the same contracts, flaunting years of experience and portfolios and, often, trying to undercut the competition with their pricing. But when all f...
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