Trend Micro Event RSVP Case Study

Trend Micro is a multinational cybersecurity and defence company armed with a vast array of home, office, and enterprise solutions for threat prevention and data protection.

In May 2018, amidst recent widespread reports of cyberattacks and data breaches, Trend Micro organized a cybersecurity workshop in Asia with a focus on simulating and defending against attacks using the same suite of tools used in the real world. This workshop was to be hosted in Makati, Philippines, and attended by IT managers and decision makers across multiple industries from the country’s top 1000 companies.

Trend Micro tasked ThinkLogic – with its unique expertise in the Asia Pacific region – to handle the invitation, registration, and follow-up and confirmation of the event’s attendees.

Hyland – LogMeIn Case Study

Hyland Media is an Australian digital media agency that specializes in bringing its clients’ content to the right audience through the optimal utilization of different media channels.

LogMeIn, a global leader in the Software-as-a-Service and cloud-based remote connectivity industry, tasked Hyland to plan its marketing strategy and grow its global user-base for its recently-acquired online meeting, desktop sharing, and video conferencing software, ‘GoToMeeting’.

Recognizing ThinkLogic PTE Ltd.’s unique expertise in the Southeast Asian market, Hyland turned to us to increase awareness for LogMeIn’s software and to generate quality leads from Singapore and Hong Kong.

Neo@Ogilvy – IBM Case Study

IBM Spectrum Scale, formerly known as ‘General Parallel File System before’ before IBM’s rebranding of several of its storage product lineup, is a high-performance clustered file system solution designed for server and cloud storage use. It seamlessly integrates analytics and big data operations with archiving, which gives companies better insights into the data they process.

IBM Spectrum Scale is a highly-technical product, in a sense that it is intended to be installed, configured, and maintained by IT personnel with access to or have a top-level deciding authority on their company’s storage infrastructure.

Neo@Ogilvy planned IBM ’s marketing campaign across multiple channels and regions for this solution. Being experts in the APAC technology sector, ThinkLogic PTE Ltd was chosen by Neo@Ogilvy to target key IT decision makers and recommenders and generate high quality sales qualified leads.

Oracle Event RSVP Case Study

Oracle is a multinational software and technology company with a focus on enterprise computing solutions. Their scope in the industry is wide, with their products revolving around servers, workstations, storage devices, database management systems, and business applications.

During the first quarter of 2017, Oracle intended to generate awareness and fill its sales funnel for one of their enterprise products with leads from Southeast Asia. They identified Malaysia, Indonesia, and Singapore as the ideal markets for this campaign and then organized executive networking seminars across all three countries to meet their goals.

ThinkLogic PTE Ltd. came as an integral part of this solution awareness equation as it specializes in generating demand from the Asia Pacific region. Shortly after an in-depth consultation of their campaign requirements, ThinkLogic briefly began contacting Chief Financial Officers, Finance Directors, and Heads and Vice Presidents of Finance who are prospective attendees of the event.

Sap Case Study

SAP was looking to promote and interact with contacts that have a requirement for Human Capital Management Solution, Enterprise Resource Planning (ERP) Solutions and Procurement Solutions. Our main objective for this project was to generate leads that had genuine interest in SAP’s solutions and were looking to receive further information whether via telephone or email, and deliver leads directly to their marketing automation system.