CORE MARKETING METRICS: To prove your Marketing ROI

CORE MARKETING METRICS

Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do.

In this brief cheat sheet, you’ll find:
  • 6 marketing metrics that prove the value of your marketing efforts
  • Formulas and examples to help you calculate your own metrics
  • Explanations and scenarios of why these metrics are important and how to interpret them
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LEAD GENERATION TIPS AND TRICKS: To Power Your Inbound Marketing Campaigns

LEAD GENERATION TIPS AND TRICKS

To Power Your Inbound Marketing Campaigns

Capturing your audience’s attention is paramount to the success of your lead generation campaigns. And it’s not just the volume – you have to be able to attract the right audience and set the right expectations so they sign up, and stay.

In this eBook, you will learn:
  • 30 lead generation tips and tricks to maximize your existing content
  • What makes the best lead-generating content
  • What drives killer landing page performance
  • How to create offers that are impossible to ignore
  • Website optimization tips with A/B testing
  • …and more!
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Inbound Marketing: Creating Buyer Personas for Your Solution

Inbound Marketing

Creating Buyer Personas for Your Solution

With this ebook you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.

This ebook includes tips and tricks for:
  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing
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