Hyland – LogMeIn Case Study

The Client

Hyland Media is an Australian digital media agency that specializes in bringing its clients’ content to the right audience through the optimal utilization of different media channels.

LogMeIn, a global leader in the Software-as-a-Service and cloud-based remote connectivity industry, tasked Hyland to plan its marketing strategy and grow its global user-base for its recently-acquired online meeting, desktop sharing, and video conferencing software, ‘GoToMeeting’.

Recognizing ThinkLogic PTE Ltd.’s unique expertise in the Southeast Asian market, Hyland turned to us to increase awareness for LogMeIn’s software and to generate quality leads from Singapore and Hong Kong.

Detailed Campaign Requirements

Markets Singapore (70%) and Hong Kong (30%)
Type of campaign Marketing Qualified Leads*
Target Audience Primary: General Managers, Chief Executive Officers, Managing Directors, Business Owners, and Directors

Secondary: Managers, IT Managers (and superiors),and Sales, Marketing, and Operations Heads.

Database ThinkLogic Database
MQLs 333
Target Company Size 50-1000 employees
Reporting Salesforce Template (provided by client)
Time Frame 3 Months (reduced to 1.5 months on client’s discretion)
Exclusions Government and Education sectors and competing businesses

*Marketing Qualified Leads: Complete business card details and an agreement to receive further communication from the client.

Our Process

ThinkLogic kicked off the campaign by reviewing the materials provided by the client, as well as other resources relevant to GoToMeeting hosted on LogMeIn’s website. With a robust understanding of the product already established, ThinkLogic composed a script designed around a brief – yet precise – introduction of the client’s solutions instead of mere data capture. This makes it easier for the tele-specialists to gauge prospect interest and initiate a more natural conversation.

Time was of the essence with this campaign, given that the target completion time was essentially halved from three months to a month and a half shortly after the start of the run. This campaign tested the flexibility of the team assigned to GoToMeeting who, despite the tight timeline, managed to deliver stellar results on schedule.

As with all our campaigns, we send out emails thanking our prospects for participation before turning them over as leads to our clients. We believe that every interaction counts, with each small personal gesture contributing greatly to overall lead warmth as you nurture them through the sales funnel.

The Results

ThinkLogic was able to deliver 333* marketing qualified leads across different industries and job titles within 1.5 months’ time, as well as hitting the required lead ratio between Singapore and Hong Kong. Driving exceptional results amidst circumstances, ThinkLogic continues to be Hyland’s regional partner for more Asia-Pacific campaigns.

*Four leads were rejected by the client and were then replaced free of charge.

Company Size

Job Title

Industry

Others: Healthcare, Telecommunications, Consulting, Pharmaceuticals, Marketing, Aerospace and Defense, Energy, Chemical, and Utilities, Legal, and Real Estate.

Hyland Media

Client: Hyland – LogMeIn

Campaign Type: Marketing Qualified Leads

Generated Leads: 333

Time Frame: 1.5 Months

Markets: Singapore and Hong Kong

Please fill the form and get access to download Hyland – LogMeIn case study.



Hyland – LogMeIn Case Study

Hyland Media

Client: Hyland – LogMeIn

Campaign Type: Marketing Qualified Leads

Generated Leads: 333

Time Frame: 1.5 Months

Markets: Singapore and Hong Kong

The Client

Hyland Media is an Australian digital media agency that specializes in bringing its clients’ content to the right audience through the optimal utilization of different media channels.

LogMeIn, a global leader in the Software-as-a-Service and cloud-based remote connectivity industry, tasked Hyland to plan its marketing strategy and grow its global user-base for its recently-acquired online meeting, desktop sharing, and video conferencing software, ‘GoToMeeting’.

Recognizing ThinkLogic PTE Ltd.’s unique expertise in the Southeast Asian market, Hyland turned to us to increase awareness for LogMeIn’s software and to generate quality leads from Singapore and Hong Kong.

Detailed Campaign Requirements

Markets Singapore (70%) and Hong Kong (30%)
Type of campaign Marketing Qualified Leads*
Target Audience Primary: General Managers, Chief Executive Officers, Managing Directors, Business Owners, and Directors

Secondary: Managers, IT Managers (and superiors),and Sales, Marketing, and Operations Heads.

Database ThinkLogic Database
MQLs 333
Target Company Size 50-1000 employees
Reporting Salesforce Template (provided by client)
Time Frame 3 Months (reduced to 1.5 months on client’s discretion)
Exclusions Government and Education sectors and competing businesses

*Marketing Qualified Leads: Complete business card details and an agreement to receive further communication from the client.

Our Process

ThinkLogic kicked off the campaign by reviewing the materials provided by the client, as well as other resources relevant to GoToMeeting hosted on LogMeIn’s website. With a robust understanding of the product already established, ThinkLogic composed a script designed around a brief – yet precise – introduction of the client’s solutions instead of mere data capture. This makes it easier for the tele-specialists to gauge prospect interest and initiate a more natural conversation.

Time was of the essence with this campaign, given that the target completion time was essentially halved from three months to a month and a half shortly after the start of the run. This campaign tested the flexibility of the team assigned to GoToMeeting who, despite the tight timeline, managed to deliver stellar results on schedule.

As with all our campaigns, we send out emails thanking our prospects for participation before turning them over as leads to our clients. We believe that every interaction counts, with each small personal gesture contributing greatly to overall lead warmth as you nurture them through the sales funnel.

The Results

ThinkLogic was able to deliver 333* marketing qualified leads across different industries and job titles within 1.5 months’ time, as well as hitting the required lead ratio between Singapore and Hong Kong. Driving exceptional results amidst circumstances, ThinkLogic continues to be Hyland’s regional partner for more Asia-Pacific campaigns.

*Four leads were rejected by the client and were then replaced free of charge.

Company Size

Job Title

Industry

Others: Healthcare, Telecommunications, Consulting, Pharmaceuticals, Marketing, Aerospace and Defense, Energy, Chemical, and Utilities, Legal, and Real Estate.

Please fill the form and get access to download Hyland – LogMeIn case study.