SAP Case Study

Overview
SAP was looking to promote and interact with contacts that have a requirement for Human Capital Management Solution, Enterprise Resource Planning (ERP) Solutions and Procurement Solutions. Our main objective for this project was to generate leads that had genuine interest in SAP’s solutions and were looking to receive further information whether via telephone or email, and deliver leads directly to their marketing automation system.

Thinklogic Approach
SAP had specific requirements around industries, company sizes and job roles. Thinklogic used interest-based Tele-lead generation approach to reach the target audiences that have agreed to receive information from our client partners that are relevant to their topic of interest.

We worked closely with SAP to compose a script geared towards their objective and maximize their marketing budget by capturing meaningful insight of contacts’ current issues while delivering the required volume.

Product training was done between SAP’s subject matter expert and Thinklogic’s training team to ensure our specialists are armed with the right knowledge to effectively pitch and educate the contacts.

Our reports team closely worked with SAP’s reporting software provider (Msights) to ensure leads are uploaded to their system accurately.

Result
We were able to deliver 2,427 qualified leads for SAP in a span of 3 months. All leads were either having issues with their current solution providers or they are looking to implement solutions that SAP provides.

SAP marketing team is satisfied with the outcome of the activity. With leads conversion rate at 30%, SAP is happy to continue the partnership with Thinklogic.

Decision Making Role

Solution Timeframe Review

Company Size

sap

Client: SAP

Campaign Type:  Filtered and BANT

Generated Leads: 2,427

Time Frame: 3 months

Markets: APAC

SAP Case Study

Client: SAP
Campaign Type:  Filtered and BANT
Generated Leads: 2,427
Time Frame: 3 months
Markets: APAC

Overview
SAP was looking to promote and interact with contacts that have a requirement for Human Capital Management Solution, Enterprise Resource Planning (ERP) Solutions and Procurement Solutions. Our main objective for this project was to generate leads that had genuine interest in SAP’s solutions and were looking to receive further information whether via telephone or email, and deliver leads directly to their marketing automation system.

Thinklogic Approach
SAP had specific requirements around industries, company sizes and job roles. Thinklogic used interest-based Tele-lead generation approach to reach the target audiences that have agreed to receive information from our client partners that are relevant to their topic of interest.

We worked closely with SAP to compose a script geared towards their objective and maximize their marketing budget by capturing meaningful insight of contacts’ current issues while delivering the required volume.

Product training was done between SAP’s subject matter expert and Thinklogic’s training team to ensure our specialists are armed with the right knowledge to effectively pitch and educate the contacts.

Our reports team closely worked with SAP’s reporting software provider (Msights) to ensure leads are uploaded to their system accurately.

Result
We were able to deliver 2,427 qualified leads for SAP in a span of 3 months. All leads were either having issues with their current solution providers or they are looking to implement solutions that SAP provides.

SAP marketing team is satisfied with the outcome of the activity. With leads conversion rate at 30%, SAP is happy to continue the partnership with Thinklogic.

Role

Solution Timeframe

Company Size