What are the two biggest pieces of advice we keep telling our clients? is to first, not overthink lead generation, second, to focus on being genuinely helpful to their audience through content. It’s the min...
Simplify the term “lead generation” down to its roots. What it is, when stripped of marketing and business terminology, is essentially a way of reaching out to your potential customers who are the most likely to buy your products or services. To ...
Think of any business. For the first one that immediately comes to mind, try to see if they already have a website in place. Then think of another one. And then another one once more. Keep on going until you get to the local small business level. Cha...
Content marketers are tasked with the strategic creation and promotion of content with the intent of attracting, engaging, and retaining a clearly defined audience. A content marketer’s core responsibility is understanding his/her brand’s audienc...
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