Inbound marketing and inbound lead generation aren’t exactly new concepts, yet they still make their rounds on headlines every now and then. Many of these headlines say it’s the only way to do marketing in 2018, shunning the more “tradition...
It is a common misconception in the B2B industry that telemarketing is limited to activities near the bottom of the sales funnel – implying its limitation for use only on the final stages of the buying process, or to generating hot leads effectivel...
Sales and marketing alignment – or smarketing – isn’t entirely a new concept. In the dawn of the inbound marketing, however, it’s importance in businesses worldwide have grown to be more pronounced due to the ever-increasing scale in ...
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